Reddit Campaign Templates
Proven Reddit post structures for SaaS founders and indie hackers. Each template includes the right subreddit, angle, tone, and reply strategy.
SaaS Launch
r/SaaSAnnounce your tool without sounding like a product launch
Best angle
Frame as a problem you solved for yourself, not a product launch
CTA strategy
Ask a question about the problem, not about your product
💡 Pro tip
Post Tuesday–Thursday 9–11am EST. Never put the product URL in the first post.
Waitlist Launch
r/indiehackersBuild pre-launch momentum with authentic storytelling
Best angle
The 'why I built this' origin story — make it personal and vulnerable
CTA strategy
Ask if others face the same problem. Mention you're building something.
💡 Pro tip
Don't mention the product name in the title. Focus on the pain point.
Founder Story
r/entrepreneurBuild audience and credibility with your journey
Best angle
One specific moment that changed everything — make it cinematic
CTA strategy
Ask what others would have done differently
💡 Pro tip
The more specific and vulnerable, the more upvotes. 'I almost quit' hooks work.
Validation Campaign
r/startupsGet real feedback and early users before building more
Best angle
Genuine research question. Position as 'trying to understand the problem'
CTA strategy
Ask 1 specific question. Offer to share findings with responders.
💡 Pro tip
Never reveal your product in the first post. Let people give unbiased feedback.
AI Tool Launch
r/AItoolsLaunch an AI tool without the 'AI' buzzword fatigue
Best angle
Show the workflow/output, not the tech. '3 hours → 3 minutes' framing.
CTA strategy
Ask what other workflows people want automated
💡 Pro tip
Never say 'AI-powered' in the title. Show the result instead.
Product Feedback Hunt
r/SideProjectGet honest feedback from communities who will use your product
Best angle
Show it, then ask one specific feedback question
CTA strategy
Ask for feedback on ONE specific thing — not 'what do you think?'
💡 Pro tip
r/SideProject loves 'built this in a weekend' energy. Keep it casual and excited.
Growth Story
r/indiehackersShare a milestone or growth win to attract users and credibility
Best angle
Lead with the exact number. Tell the story of what worked.
CTA strategy
Ask what others are working on or what similar tactic they've tried
💡 Pro tip
Include the number in the title. 'How I hit $X MRR' always outperforms generic posts.
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